Recently, I decided to make available some of my presentations about various Digital Analytics questions. I spend a LOT of time thinking and writing about analytics in order to improve myself as a consultant, and making you profit from those efforts along the way! My pleasure.
You should download the presentation(s) you are interested in, because I often add “speaker notes”, and some more thoughts, since I tend to put as few words as possible on my slides (influenced by people like Garr Reynolds, Nancy Duarte, and Cliff Atkinson).
Sure, I am not always as brilliant as your beloved superstars, but I do believe I get to conceive a good idea here and there from which I think you could benefit. I am actually appalled by how little “young” Digital Analysts (say, 3 years of experience and less) read. I constantly see stuff on Twitter they “discover” which we discussed years ago. There is a large production out there, and it is very important for a professional analyst to educate herself/himself as much as she/he can. Or maybe it is just me and my being 50; I still believe that complex and powerful ideas need pages to be fully expressed…
Anyway, here are the presentation:
From Reporting To Profitability
I presented this one only once (like 90% of my presentations: I rarely give the same one twice. Call me crazy…) in Madrid in 2010. I wanted to make the audience aware that at the end of the day, if analysts don’t contribute directly to value (sales, cost reduction, and customer satisfaction), they are not very useful…
The Painter and The Surveyor
This one was also given at the same conference in Madrid. I was asked to open the day with a keynote on the “entertaining” side. I wanted to discuss the relationships between analytics and creativity, and whether or not the former hindered the latter. In a business context, I strongly believe creativity needs pressure to be at its best, which is what Analytics can provide.
From Misunderstood To Celebrated
For years I have heard digital analysts (and “regular” analysts for that matter) complain that nobody seemed to care about their reports. Well, guess what: it is entirely their fault!