Just a short post to let you know that Unica published today my answers to three tough questions that had for me.
I had a discussion this morning with a group of bright people in Web Analytics about the future of the industry in light of the vendors being bought, how to communicate better WA benefits in the organization, etc. The keyword is being “relevant”, which means we must be business people first (you’ll see the link when you read the Unica post).
Anyway, you can read my answers here.