OK, I admit I am new to blogging, so I am still in a trial/error phase. Not that there’s anything wrong with that! I decided to change the name of this blog, since we have to give one, from Kaizen Marketing to simply Analytics Notes, expressing the idea that I am interested in learning about how analytics, and web analytics in particular, is going to change marketing.
I lived in Japan for seven years. So, being very familiar with the concept of kaizen (improvement), I thought this was very appropriate to my motivation to write this blog. But it turned out that the name exists here and there; so I decided to change the title before someone comes up to me and complain, or worse….
You will excuse a rookie’s mistakes, but what the heck, it’s the content that matters, right?