Let me cannibalize this blog in order to introduce a new series of interviews I am conducting on another blog of mine, The Big Integration. I would like the opportunity to promote it again with the first of a series of interviews I am conducting with people with experience in integrating web data with back end customer data.
I am thrilled to have our esteemed colleague, June Dershewitz, itnitiate this series with great answers to my humble questions.
As a teaser, here’s a little excerpt:
What were the biggest challenges?
Our biggest challenges had to do with 1) people and 2) tools. I’ll say a bit about each.
1) Whenever you’re passing data between groups, it’s important to have a clear dividing line regarding responsibilities. It seems the closer you get to that dividing line(…).
Go to the blog to get the whole interesting stuff!!