Well, I will spare you the comments about the “big news” of Omniture acquiring Visual Sciences. The Web Analytics blogosphere is all about it this morning. No, I would like to share with you a little question:
Where the heck are BI companies?
Frankly, when I learned that VS was for sale, I thought “Now’s the time for a BI vendor to make a move”; they’re not active in the WA market, the Web is becoming the Market, we more and more talk about integrating all that data, etc. But no. Omniture grabbed it. It makes the news not such a big one, after all. It’s just plain market dominance strategy, not even a very clever one product wise, as Gary Angel demonstrates well.
So, why have BI companies (you know, the SPSS, SAS, Cognos, Micro Strategy, Business Objects, etc.) never played a bigger role, no, even a role, in our field? Is it because the market was too small? Well, if it was, it is now much bigger; and if it’s still too small for them, it is at least a growing one. Is it because of that famous difference in the nature of data, the web ones being “too dirty”, not structured enough, which made it too hard for their applications to treat? Is it just blind indifference?
I have a hard time believing it. However, I don’t know the answer, and would very much like to, because I believe that would tell us a lot about where the analytics world is going.
A BI company acquiring Visual Sciences would have been much, much bigger news.
None did. Something is cooking.