As you know, this blog is trying to figure out what impacts web analytics will have on the interactive marketing culture. Sure, it’s a little bit fuzzy as a topic, you may think, and I am sometimes not so sure if the question itself is not a little, well, secondary. But no, there are people out there who also believe that analytics are not just about numbers and applications.
So, you will excuse this brief post: I really really wanted to make sure you read Jim Novo’s blog today.