I’m turning 47 next week. I used to laugh (in my head of course) at my parents and grand-parents when they told me they felt so much younger than their age. Yeah right! Well they were… right I mean. I’m still 16 between the ears.
You start noticing you’re getting old through little details: your hands change, your bones hurt a little, your digestion is not so good when you eat fatty food, nobody thinks you’re 40 anymore, and you have difficulty accepting change. The last one is the worst I think.
Well, I just took my beloved Web Analytics Association survey (if you’re not a member already, become one goddamnit!), and it seems we (!) want to change its name. Don’t want to be “Web Analytics” anymore (you guessed it, the problem is not with “association”). This means that if the association changes its name, I’m not in Web Analytics anymore, not a consultant in Web Analytics, not a Web Analytics expert, no more no more. Darn it! My recently published book title is “Web Analytics”! Thanks for making it irrelevant already!
I guess the Buddhist in me should know better. It’s just a name after all.
I just hope I’ll be any good at what they’ll call it.