I dare say that those subscribing to the WAO/FACTOR newsletter find it of value most of the time. When I started it, I didn’t want it to be a blog, or anything similar to all those platforms where everyone can give his/her opinion. I wanted the readers to read the texts, in hope the articles would make them think a little further about questions related to Digital Marketing and measurement.
Since I DO respect other people’s opinion a lot, I thought it could be a good idea to still offer a place to discuss the ideas found each month in the newsletter. So, yesterday I started a LinkedIn group where I hope those discussions will happen. We’ll see.
So, here’s the link to the group.
BTW, issue #10 is out now, with Apollo Group’s Director of Analytics, June Dershewitz, a veteran of the Digital Analytics industry (one of the very first actually), who submitted a very interesting article titled “Guidelines for Sharing Analytical Insights”, which is itself full of insights.
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