All I have today is one question:
Have you experienced tremendous returns from your efforts on Twitter as a company?
After years of using it, and observing our clients at KWANTYX using it, we are currently all concluding that the platform is a lousy Marketing tool. Despite having thousands upon thousands of followers, links are usually clicked by 3 or 4 people. That’s it!
Sure, you will probably say that it is a cumulative effort, that no one tweet should be expected to yield much. OK. But overall, from the data we have observed, Twitter seems to be very inefficient, except for being a glorified customer support solution.
I am sure our (and our clients’) experience is far from being the best example. That is why I am asking you today to tell me about how great Twitter has been to your business in the comment section.
I really look forward to reading your positive testimony. Really.