A couple of weeks ago I had an engagement in New York, and was staying at a big hotel near the client’s. Since I like to keep it simple when on the road for work, I had all my meals (except for lunches) at the hotel restaurant. While eating, I would get asked by the staff if everything was to my liking. I mean everybody. Anyone with a hotel badge would stop by. That was about 5 times each meal. You got it: it ended up annoying me a lot. Especially since I would not tell them if I really did not like the food, which happened to be the case a few times. Maybe it’s me, but it’s got to be very bad for me to tell a waiter to bring back the plate. It’s actually rarely happened in my life.
This made me think about the Web, and how much easier it is to give our honest opinion. This is why Web site managers should get into attitudinal analysis if they haven’t already done so. On the Web, you’ll get a good idea of what people think of their experience with you online. Do it, but…
That experience in New York also got me to think about maybe how it is actually too easy to ask for people’s opinion online. With attitudinal analysis getting now into the web analytics main stream, I wonder if we do not run the risk of sollicitating our visitor’s feedback too much. Just imagine if 3 out of all 5 sites you visit started with asking you if you would please answer their survey since they care so much about your opinion. Would be pretty unnerving, wouldn’t it?
I guess it’s a matter of balance: when should we ask about visitors’ opinion, and when we should wait until they want to give it to us? I don’t have an answer to that, but I suspect that it will be soon a very relevant question.
So, how’s everything? Everything is “fine”, thanks.