With today’s launch of v9, webtrends totally revisited how it presents analysis results. First, I must say that I was never a fan of how the company used data visualization. Through all the versions over the years, I thought that their use of graphs was always the same, i.e. useless (oh! those pie charts!). If … Continued
Well, my good friends at webtrends we’ll forgive me my implying they’re a bunch of old farts, with their 15 years in the market now. No, they’re of course not; I’m writing this post to react to their Digital Marketing Maturity Model, which they made public today (in beta, which is surprising for a model, since it’s not … Continued
This is the second instalment of this series about the analysis of www.cuisineduquebec.com since the day of its launched. If you missed the first one, well, look down on this page! or find it here. For this post, I will examine in more details what’s going on with the organic search engine traffic, keyphrases, etc, … Continued
As a Web Analyst, one does not always have the chance to analyze and follow a Web site right from its first day online. I have had that chance in the last 3 months, following the evolution of my wife’s site www.cuisineduquebec.com (in French). You’re lucky too; my wife has given me permission to expose … Continued
Even though I am crazily busy these days delivering and preparing a lot of stuff, I have to take a few minutes to first thank all 340 of you who have kept following me in 2008. I know I probably don’t deserve that much of your time and attention, since I wasn’t always diligent with … Continued
Am I too stubborn? Recently I had lunch with a client and another consultant who’s there to help him choose a new Internet agency. Most probably, that agency will be the digital arm (or sub-contractor) of a traditional advertising one. The conversation focused for a while on my role, and what type of guidelines would … Continued
Last night was “Web Analytics Wednesday” on Monday in Montreal. This was only the second time in a year I could attend, because I am always out of town when the vent is held here. I was amazed by the number of people; six years ago, when I started to build a formally packaged suite … Continued
My loyal and very dear readers must remember this little post I committed some time ago called Google Is The New Browser. I just wanted to add a couple of comments from the trenches. Last week, I gave 5 sessions of the same class WebTrends – Understanding Reports & Introduction to Web Analytics. I had … Continued
I was recently on an interesting case, analyzing the behavioral data from one of my client’s Web site. Here goes: This company operates in a geographically delimited market, with a very unique product. We know from research that the client enjoys a 96% brand awareness. Needles to say that their clients, and their prospects too, … Continued
Aren’t you bored with all those blogs (now over 70), including this one, and those PDFs, and those books telling you how to do Web Analytics, and how full of insight it is? No? Yes? Well, I am. When was the last time you got some true amazing insight from analyzing your Web data? Better … Continued