The Joy of Analytics

On from Analytics Culture, Web Analytics

I recently had the opportunity to intervene more on the analysis side of projects rather than their implementation. It is quite normal to go through the important phase of efficiently implementing an analytical tool, it goes without saying, but I must confess that this is not the most gratifying part of my job as a … Continued

From Standford to the Blogosphere

On from Analytics Culture, Web Analytics

When at the X Change event two weeks ago, I had the pleasure to meet, and actually spend the first day of huddles with Paul Legutko of SEMphonic. I really appreciated his very thoughtful comments. Paul just start his new blog on Web Analytics: Web Analytics Applied. His first post is about reporting and KPIs, … Continued

You’re Good. Yes, You!

On from Analytics Culture, Web Analytics

My good friend Stéphane Hamel has had it today, and I pretty much agree with him. In fact, I have had it since Tim O’Reilly started talking about Web 2.0, and that it got to be on everyone’s lips. “Argh! Not again!” I thought, “Buzzwords season is back”. It had to get to Web Analytics, … Continued

The Grapes of Ideas

On from Analytics Culture, Web Analytics

As promised, here’s my personal account of the X Change event held last week in Napa Valley, thanks to Semphonic. The event got its start with a keynote presentation by Eric T. Peterson who did an amazing portrait of the past, current, and future situation of Web Analytics. Although I don’t share his take on … Continued

Go Get One Right Now!

On from Analytics Culture, Web Analytics

As a consultant, I should probably not say this, in fear of lacking work. But I can’t hold it, and you know what? I am not about to line up at the unemployment office as it is; I have been working double-shifts since the beginning of the month. So, what is it that you have to … Continued

I’m Not Lazy: I’m Just a Fan…

On from Analytics Culture

As you know, this blog is trying to figure out what impacts web analytics will have on the interactive marketing culture. Sure, it’s a little bit fuzzy as a topic, you may think, and I am sometimes not so sure if the question itself is not a little, well, secondary. But no, there are people … Continued

The Sweet Smell of Coffee

On from Analytics Culture

Recently, I had the opportunity, and the sheer pleasure I must confess, of analyzing data from a few web sites; my clients wanted to have my take on what was going on. Again, I had another opportunity, the one of witnessing the delivery of bad news that is. That is by far a much less … Continued

A Picture is Worth a Thousand Dollar$

On from Analytics Culture

On my way to Montreal after an incredible week in San Francisco. I just attended Stephen Few’s first public class on data visualization and visual analysis. This is going to have an immediate impact on how I work. My clients will definitely noticed something: they will talk in terms of “Before Jacques went to San … Continued