Allow me today to base this post on some personal experience. My wife is currently working very hard on launching a new site in April. She had been complaining about back and neck pain, and it was obvious her little wooden chair caused all that. You can imagine that buying her a good office chair … Continued
I recently had the opportunity to intervene more on the analysis side of projects rather than their implementation. It is quite normal to go through the important phase of efficiently implementing an analytical tool, it goes without saying, but I must confess that this is not the most gratifying part of my job as a … Continued
Yes, pretty scary. A real Stephen King kind of (here you play the music from the Twilight Zone film by Manhattan Transfer). I am in Las Vegas for the WebTrends event. Recently, I decided to start training again with my bike on a roller in my garage. Spending hundreds of winter hours on a bicycle … Continued
When at the X Change event two weeks ago, I had the pleasure to meet, and actually spend the first day of huddles with Paul Legutko of SEMphonic. I really appreciated his very thoughtful comments. Paul just start his new blog on Web Analytics: Web Analytics Applied. His first post is about reporting and KPIs, … Continued
My good friend Stéphane Hamel has had it today, and I pretty much agree with him. In fact, I have had it since Tim O’Reilly started talking about Web 2.0, and that it got to be on everyone’s lips. “Argh! Not again!” I thought, “Buzzwords season is back”. It had to get to Web Analytics, … Continued
As promised, here’s my personal account of the X Change event held last week in Napa Valley, thanks to Semphonic. The event got its start with a keynote presentation by Eric T. Peterson who did an amazing portrait of the past, current, and future situation of Web Analytics. Although I don’t share his take on … Continued
As a consultant, I should probably not say this, in fear of lacking work. But I can’t hold it, and you know what? I am not about to line up at the unemployment office as it is; I have been working double-shifts since the beginning of the month. So, what is it that you have to … Continued
As you know, this blog is trying to figure out what impacts web analytics will have on the interactive marketing culture. Sure, it’s a little bit fuzzy as a topic, you may think, and I am sometimes not so sure if the question itself is not a little, well, secondary. But no, there are people … Continued
Recently, I had the opportunity, and the sheer pleasure I must confess, of analyzing data from a few web sites; my clients wanted to have my take on what was going on. Again, I had another opportunity, the one of witnessing the delivery of bad news that is. That is by far a much less … Continued
On my way to Montreal after an incredible week in San Francisco. I just attended Stephen Few’s first public class on data visualization and visual analysis. This is going to have an immediate impact on how I work. My clients will definitely noticed something: they will talk in terms of “Before Jacques went to San … Continued