Digital Analytics – Full Release

On from Analytics Culture, Digital Analytics

Digital Analytics finally got out of beta. I would say that it is now, no doubt, in full-release mode. Thirteen years ago, when I started consulting in Web Analytics (what it was called then), I would spend half my time telling organizations that data was created from all that activity on their Web sites. Most … Continued

About Some Digital Analytics Presentations

On from Analytics Culture, Data Visualization, Digital Analytics, Governance, Interactive Marketing

Recently, I decided to make available some of my presentations about various Digital Analytics questions. I spend a LOT of time thinking and writing about analytics in order to improve myself as a consultant, and making you profit from those efforts along the way! My pleasure. You should download the presentation(s) you are interested in, … Continued

Of Analytics Governance – V

On from Analytics Culture, Digital Analytics, Governance, Web Analytics

(First published in the WAO/FACTOR newsletter in June 2013) Results Sharing Governance – I will not surprise you if I say that without efficient result sharing strategies and processes, all your efforts in analytics will be for naught. Strangely, this is one area of Analytics Governance where I see many, many organizations doing a lousy job. … Continued

Of Analytics Governance – I

On from Analytics Culture, Digital Analytics, Governance, Web Analytics

(Originally published in the WAO/FACTOR newsletter in February 2013)   Governance must be one of the least celebrated aspects of business. Talking about it makes people roll their eyes, and rarely anyone likes to be involved in governance projects. Why should they? Isn’t it governance talking about how business is conducted, and not just actually … Continued