This is probably the 907th article about Analytics you have read this month. Not all, but certainly the vast majority of them are most probably about how darn fantastic data and analytics are, and that you should do it, and that you should become a data-driven company, etc. Very few of them will simply state … Continued
(First published in the WAO/FACTOR newsletter in August 2013) Quite a lot of Digital Analytics, and plain Analytics for that matter, is about optimization. I mean by optimization the whole set of activities, with analytics and testing at their foundation, done in order to improve the ratio of X doing Y. The most typical manifestation … Continued
Recently, I decided to make available some of my presentations about various Digital Analytics questions. I spend a LOT of time thinking and writing about analytics in order to improve myself as a consultant, and making you profit from those efforts along the way! My pleasure. You should download the presentation(s) you are interested in, … Continued
September brought my annual pilgrimage to California where I have been attending the X Change Web Analytics Conference since 2007 (except for 2009 when I had to go to Paris to launch my book). If you ever heard of that conference, but never attended, you probably already know how so very well participants are treated. … Continued
This post is not about the difference between Google Analytics older mode of sessionization and the new one. There are TONS of blogs that talked about it. Actually, I think the change makes much sense. What makes less sense is the sheer sense of panic we were getting from many people about it. First, I … Continued
This coming September, I will launch a newsletter called The WAO/FACTOR [It’s now out, here]. Since the inception of my company, WAO has stood for Web Analytics & Optimization, and the three letters were supposed to be pronounced wow! I say “were” because most people don’t get it. Ah! Branding! Branding! Next time I’ll conduct … Continued
Ah! You will excuse me for promoting myself again. I just did not want you to miss the webcast I will be doing next week, sponsored by Webtrends. I will talk about how to make Web Analytics more relevant to Executives at your company, and, hopefully, make your life easier. You can register here. I … Continued
I was extremely happy to be able to resume my attendance to X Change this year. Last year I had to go to France to launch my book, the first and only time I was missing this amazing conference organized by Semphonic since 2007. The 2010 edition was simply superb, held in beautiful Monterey, CA. … Continued
Just a short post to let you know that Unica published today my answers to three tough questions that had for me. I had a discussion this morning with a group of bright people in Web Analytics about the future of the industry in light of the vendors being bought, how to communicate better WA … Continued
My loyal and very dear readers must remember this little post I committed some time ago called Google Is The New Browser. I just wanted to add a couple of comments from the trenches. Last week, I gave 5 sessions of the same class WebTrends – Understanding Reports & Introduction to Web Analytics. I had … Continued