(First published in the WAO/FACTOR newsletter – December 2012) In this age of data everywhere, of analytics on every lip, of promises of insights on every tweet and blog post, there is no denying that Marketing analytics very heavily relies on technology. Maybe even too much, one could even say. Heck, it is after all … Continued
It has been a while now since Google Analytics made their multichannel module available (MFC, for Multi-Channel Funnel). Naturally, it was immediately declared the best thing since sliced bread, as with anything Google releases. Multi-channel analysis, and especially everything surrounding attribution models, has been all the rage in Online Marketing for some time now. With … Continued
This post is not about the difference between Google Analytics older mode of sessionization and the new one. There are TONS of blogs that talked about it. Actually, I think the change makes much sense. What makes less sense is the sheer sense of panic we were getting from many people about it. First, I … Continued
For some time, I have been working with AT Internet in France for the production of six white papers that will be published in the coming months. The articles will be about a few fundamental topics in Web Analytics. AT has just released the first one about KPIs. If you are interested in reading it, … Continued
Updating Webtrends when you had a locally installed version (now called OnPremises) used to be a breeze. You would download the new application, the installer would detect the existing version, and ask you if you wanted to upgrade. It was basically a matter of clicking Next, Next, Next. Then 8.1 came along, with a whole … Continued