Some Problems With Google Analytics Multi-Channel

On from Analytics Culture, Web Analytics, Web Analytics Application

It has been a while now since Google Analytics made their multichannel module available (MFC, for Multi-Channel Funnel). Naturally, it was immediately declared the best thing since sliced bread, as with anything Google releases. Multi-channel analysis, and especially everything surrounding attribution models, has been all the rage in Online Marketing for some time now. With … Continued

The WAO/FACTOR – A Newsletter

On from Analytics Culture, Interactive Marketing, Web Analytics

This coming September, I will launch a newsletter called The WAO/FACTOR [It’s now out, here]. Since the inception of my company, WAO has stood for Web Analytics & Optimization, and the three letters were supposed to be pronounced wow! I say “were” because most people don’t get it. Ah! Branding! Branding! Next time I’ll conduct … Continued

Segmentation in Web Analytics

On from Analytics Culture, Web Analytics

Just a few words to let you know that AT Internet just released the second installment of the white paper series I am writing for them. I talk about segmentation, and its fundamental role in the Web analyst’s work. In fact, I believe I succeed in demonstrating that without segmentation, there can’t really be analysis … Continued