It has been a while now since Google Analytics made their multichannel module available (MFC, for Multi-Channel Funnel). Naturally, it was immediately declared the best thing since sliced bread, as with anything Google releases. Multi-channel analysis, and especially everything surrounding attribution models, has been all the rage in Online Marketing for some time now. With … Continued
[Have a look at all updates below. The phenomenon is way more important than what Google first announced it would be. December 13th: I just keep updating this post with new links because we are seeing worse impacts than what the benevolent G (as in giant Google) said. Still, the peasants do not revolt] [October … Continued
September brought my annual pilgrimage to California where I have been attending the X Change Web Analytics Conference since 2007 (except for 2009 when I had to go to Paris to launch my book). If you ever heard of that conference, but never attended, you probably already know how so very well participants are treated. … Continued
This post is not about the difference between Google Analytics older mode of sessionization and the new one. There are TONS of blogs that talked about it. Actually, I think the change makes much sense. What makes less sense is the sheer sense of panic we were getting from many people about it. First, I … Continued
This coming September, I will launch a newsletter called The WAO/FACTOR [It’s now out, here]. Since the inception of my company, WAO has stood for Web Analytics & Optimization, and the three letters were supposed to be pronounced wow! I say “were” because most people don’t get it. Ah! Branding! Branding! Next time I’ll conduct … Continued
Recently, my friend Gary Angel (certainly *the* one blogger you should follow in Web Analytics if you had to keep only one) wrote about something I thought had profound consequences. In a few words, Gary says that an online marketing agency could not fundamentally be the same one who reports on whether strategies and campaigns … Continued
Just a few words to let you know that AT Internet just released the second installment of the white paper series I am writing for them. I talk about segmentation, and its fundamental role in the Web analyst’s work. In fact, I believe I succeed in demonstrating that without segmentation, there can’t really be analysis … Continued
For some time, I have been working with AT Internet in France for the production of six white papers that will be published in the coming months. The articles will be about a few fundamental topics in Web Analytics. AT has just released the first one about KPIs. If you are interested in reading it, … Continued
Updating Webtrends when you had a locally installed version (now called OnPremises) used to be a breeze. You would download the new application, the installer would detect the existing version, and ask you if you wanted to upgrade. It was basically a matter of clicking Next, Next, Next. Then 8.1 came along, with a whole … Continued
Ah! You will excuse me for promoting myself again. I just did not want you to miss the webcast I will be doing next week, sponsored by Webtrends. I will talk about how to make Web Analytics more relevant to Executives at your company, and, hopefully, make your life easier. You can register here. I … Continued