Being Grilled by Unica

On from Analytics Culture, Interactive Marketing, Web Analytics

Just a short post to let you know that Unica published today my answers to three tough questions that had for me. I had a discussion this morning with a group of bright people in Web Analytics about the future of the industry in light of the vendors being bought, how to communicate better WA … Continued

Practitioner Web Analytics – Spain

On from Analytics Culture, Events, Web Analytics

I was supposed to write this post loooong ago about PWA 2010 that was held in Madrid last May, and I must here apologize to my friends Jaume Clotet, Andrés Flores, and Luz Valdés. However, I think this is still a good time, because it means we are getting closer to the next edition and … Continued

Email or Twitter?

On from Analytics Culture, Social Media Analytics, Web Analytics

Yesterday, end of day, I had the idea of lauching a little quizz on Twitter. I asked my followers (well, I know not all 1,230 of them were there, but that’s for later in the post) the following: Quizz: 9 AM Monday. U have 10k newsletter subs, 10k Twt Followers. Need maximum reach by noon. … Continued

IBM Buys Unica

On from Web Analytics

Decidedly, this is a busy week in the Web Analytics sphere. I just saw (8:00 AM ET) that IBM announced it was to buy Unica (wonder if the latter will still want the blog post I was finishing for them). I haven’t read anything besides the press release, but this comes to a surprise to … Continued

Webtrends Acquires Transpond

On from Web Analytics

Webtrends just announced today that it had acquired social media application development solution Transpond for an undisclosed amount. See press release here. Well, I certainly don’t really care about how much it cost; I just guess all involved parties paid and received something to their satisfaction. We certainly care more, as Web analysts and marketers, … Continued