Webtrends Optimize

On from Web Analytics

Another big news from Webtrends today. After acquiring the testing and targeting solution Widemile not so long ago, they have re-launched the platform under the Webtrends Optimize name. The company is finally getting seriously involved in the testing, targeting and optimization market, where Omniture has been active for some time now, especially with their Test … Continued

Now Webtrends Sees It

On from Analytics Culture, Data Visualization, Web Analytics

With today’s launch of v9, webtrends totally revisited how it presents analysis results. First, I must say that I was never a fan of how the company used data visualization. Through all the versions over the years, I thought that their use of graphs was always the same, i.e. useless (oh! those pie charts!). If … Continued

Will You Be One of The Happy Few? X Change 2009

On from Events, Web Analytics

In the variety of conferences and events one must choose from, especially in these times, one definitely stands out if you are involved in Web Analytics, and data-driven interactive Marketing : X Change. The San Francisco conference is an amazing gathering of very smart people (yours truly excluded) getting together in small groups (10 – 15) to … Continued

Look Who’s Talking Maturity!

On from Analytics Culture, Web Analytics

Well, my good friends at webtrends we’ll forgive me my implying they’re a bunch of old farts, with their 15 years in the market now. No, they’re of course not; I’m writing this post to react to their Digital Marketing Maturity Model, which they made public today (in beta, which is surprising for a model, since it’s not … Continued

Birth of A Web Site – II

On from Analytics Culture, Web Analytics

This is the second instalment of this series about the analysis of www.cuisineduquebec.com since the day of its launched. If you missed the first one, well, look down on this page! or find it here. For this post, I will examine in more details what’s going on with the organic search engine traffic, keyphrases, etc, … Continued

Interview With Larry Freed, CEO of ForeSee Results

On from Web Analytics

I just wanted to bring your attention to my other blog, The Big Integration, where I published an interview with Larry Freed, CEO of ForeSee Results, one of the leaders in attitudinal analysis. Larry offers very interesting answers about how behavioral and attitudinal analyses can be integrated together to offer even more added value than … Continued

Birth of A Web Site – I

On from Analytics Culture, Web Analytics

As a Web Analyst, one does not always have the chance to analyze and follow a Web site right from its first day online. I have had that chance in the last 3 months, following the evolution of my wife’s site www.cuisineduquebec.com (in French). You’re lucky too; my wife has given me permission to expose … Continued

While Circling Around the Sun – II

On from Analytics Culture, Web Analytics

Even though I am crazily busy these days delivering and preparing a lot of stuff, I have to take a few minutes to first thank all 340 of you who have kept following me in 2008. I know I probably don’t deserve that much of your time and attention, since I wasn’t always diligent with … Continued

The Magic Box

On from Analytics Culture, Web Analytics

Am I too stubborn? Recently I had lunch with a client and another consultant who’s there to help him choose a new Internet agency. Most probably, that agency will be the digital arm (or sub-contractor) of a traditional advertising one. The conversation focused for a while on my role, and what type of guidelines would … Continued