Go West Middle-Aged Man!

On from Web Analytics

This year again I look forward to attending X Change, which is now at its second edition. I should say I am darn excited to go!! Last year, I had the pleasure to lead two huddles (sessions, in X Change parlance) that were attended by people far more interesting than me. The beauty was that … Continued

The French Have Landed!

On from Web Analytics

Last week I had the pleasure to have a demo of XiTi, the leader in behavioral analysis applications in France and in good parts of Europe. I had heard of it for several years, but had never had the real opportunity to see it first hand (and frankly I was a little more interested in … Continued

Google is The New Browser

On from Analytics Culture, Web Analytics

I was recently on an interesting case, analyzing the behavioral data from one of my client’s Web site. Here goes: This company operates in a geographically delimited market, with a very unique product. We know from research that the client enjoys a 96% brand awareness. Needles to say that their clients, and their prospects too, … Continued

Can Someone Finally Explain Feedburner to Me?

On from Web Analytics

OK, I’m throwing the towel. Dear readers (how many of you are really out there??), is anyone among you able to explain to me how the Feedburner stats work? Following daily the numbers of my blogs, I have come to understand that the displayed number of subscribers was based on how many readers connected each … Continued

Coming of Age

On from Web Analytics

I do not really like to repeat rumors. In fact, I am categorizing what I am going to say as a rumor, because I can not reveal my source. All I can say is that source is very reliable. First, you can not put 20+ brilliant people in a room, with no restrictions normally attached … Continued

Ah! Heck! Why Would You Care Anyway?

On from Analytics Culture, Web Analytics

Aren’t you bored with all those blogs (now over 70), including this one, and those PDFs, and those books telling you how to do Web Analytics, and how full of insight it is? No? Yes? Well, I am. When was the last time you got some true amazing insight from analyzing your Web data? Better … Continued

What? Web Analytics is Dead??

On from Web Analytics

Well, not exactly. I attended Jim Sterne’s presentation this morning here in Montreal. First, it was just great to see so many people (over 60) present, and interested in Web Analytics. Very frankly, I started preaching about WA here 6 years ago, and did not get much attention then. This morning was a refreshing sign … Continued