Data Storyology

(This text was first published on the great blog Snarketing 2.0 on April 26th, 2013. Reproduced with permission ) It’s conventional wisdom by now that, with all the data we have to analyze, we have to find the “story.” Experts like Tufte have done wonders to improve our capabilities regarding data visualization and presentation — … Continuer

Interactive Marketing Maturity And Web Analytics

How good is your company at marketing online? Or, more broadly, at marketing through digital or interactive channels? As a Web Analyst, you track, analyze, and report on a host of metrics that help answer the questions of how well your company did online, and how well it may do in the future. But how … Continuer