Welcome for the 5th time

Back to the two-article format this month. Well, to be honest, I don’t know if this will be the regular format, or if this newsletter will ever offer several articles in each issue. I am still trying to figure out what the WAO/FACTOR is. All I know is that I want you the readers to have access to high-quality contents, not necessarily easy readings (which the Web is full of nowadays) still in a digestible format, i.e. short articles with plenty of insights.

Speaking of which, you will find a very informative article about gamification in Marketing by Nicolas Babin. Certainly of one the top experts in Europe on the matter, Nicolas tells you what you need to know to decide whether or not gamification is for you. It is still relatively new, which means that it will most probably evolve in the coming years, with better understanding of how it works best in which circumstances. Nicolas’s article makes sure you get the best portrait of what can be done now.

As for myself, I address again some social media analytics questions. What can I say? Social Media are all over the place. Maybe too much so… Well, you’ll see.

Thank you so much for reading.