White Papers

Here are a few commissioned white papers we have published over the years:

AT INTERNET SERIES

CHOOSING A WEB ANALYTICS SOLUTION (PDF: AT_WP_Solution WA_EN)

THE E-REPUTATION ANALYSIS (PDF: AT_WP_e_reputation_en)

KPI (KEY PERFORMANCE INDICATORS): DEFINITION & ACTION (PDF: AT_WP_KPI_EN)

SEGMENTATION IN WEB ANALYTICS (PDF: AT_WP_Segmentation_EN)

ATTRIBUTION IN ONLINE MARKETING (PDF: AT_WP_Attribution_EN)

ROI IN ONLINE MARKETING AND WEB ANALYTICS (PDF: AT_Web-Analytics-ROI_EN)