White Papers
Here are a few commissioned white papers we have published over the years:
AT INTERNET SERIES
CHOOSING A WEB ANALYTICS SOLUTION (PDF: AT_WP_Solution WA_EN)
THE E-REPUTATION ANALYSIS (PDF: AT_WP_e_reputation_en)
KPI (KEY PERFORMANCE INDICATORS): DEFINITION & ACTION (PDF: AT_WP_KPI_EN)
SEGMENTATION IN WEB ANALYTICS (PDF: AT_WP_Segmentation_EN)
ATTRIBUTION IN ONLINE MARKETING (PDF: AT_WP_Attribution_EN)
ROI IN ONLINE MARKETING AND WEB ANALYTICS (PDF: AT_Web-Analytics-ROI_EN)